I live and work by two PR rules. And no, I’m not talking about public relations or press releases. I’m talking about two simple words that begin with the letters “PR.”
The first is “process.” Now if you know me really well, you know I’m a process freak; I have companies and individuals hire me so that I can help them develop processes in their businesses and in their personal lives. Now, if you’re not the type of person who likes to have processes and you think it takes too much time, don’t check out, stay with me!
Because while processes take some energy upfront, they not only save time on the backend, but it’s what can help you uncover what is and is NOT working.
When I was in sales and we had a sales process, if we changed just one variable and something didn’t work, we knew where we could go back to uncover what was happening or what the challenge was. So the more that you have processes in place, the more you can determine what’s working and what’s not working; where you can make small tweaks to develop or deliver better results.
Not to mention that when you have a process, it becomes repeatable. It’s something that will save you time on the backend. So I live by process for efficiency, as well as the discovery – being able to uncover where things are working and not working.
The second PR rule I live by is “preparation.”
In my personal and my business life, I am always in preparation mode. Whether it’s preparing for the video for you today, or I’m preparing for a talk or a training. Or even in my personal life – every single weekend, I sit down and prepare what we’re going to be eating for dinner during the week. As silly as that may sound, those few minutes are lifesaving during the week.
Again, both personally and professionally. No longer do I have to feel rushed to end my workday in order to figure out what we’re going to eat for dinner. No longer am I nervous that I’m not providing a good, nutritious meal for my family; I’ve already done the preparation.
Not to mention that when you are spending an adequate or above-adequate amount of time preparing professionally, you are going to rise.
You are going to be standing out above everyone else. The more that you prepare, the more successful you will be. It’s evident in everything that you do, how much preparation you put into it. What are your PR words? What is it that you do? I would love to hear from you, comment below!